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 Carrie O’Donnell, President

 Joana Jebsen, Vice President of Business Development and Marketing

 Shannon Gattens, Media Director

 Alison Harford, Project and Marketing Coordinator

 

Associates
Some of our extensive pool of freelance associates includes:


 
Carrie O’Donnell, President [Return to the list]
Carrie founded the company in 1990. Her know-how spans over 20 years in the education industry, with an emphasis on higher education, corporate training, and distance learning. Carrie is a recognized expert in the use of market development and intelligence to create winning products, strategies, and business practices in today's turbulent marketplace. She has created, tested, and marketed educational products and brands in numerous media - including online, CD-ROM, print, video, and live broadcast. She is considered the cutting-edge expert in helping companies transition from print to online, interactive products. Prior to founding the company, Carrie served as Marketing Manager at Macmillan Publishers, where she launched market-leading textbooks for college courses in business, economics, social sciences, and science. Carrie's sales experience includes work with Scott Foresman, CBS Publishing, and Holt, Dryden & Saunders

Joana Jebsen, Vice President of Business Development and Marketing [Return to the list]
Joana brings a wealth of experience in publishing, marketing, and business development. She spent ten years in executive roles at HarperCollins Publishers, including Senior Marketing Manager in the Harper College division, and Associate Publishing Director of HarperReference. At Questia, an online academic research service, she was Executive Director, Strategic Publishing Development. Joana has managed complex business, market and product development projects for information and education companies, including Factiva and Thomson Learning, where she oversaw all the research projects for Thomson Learning Labs. She has an M.B.A. from the Wharton School.
 

Shannon Gattens, Media Director [Return to the list]

Over the past 13 years, in positions ranging from media producer and project manager to director of media and assessment, Shannon has gained experience in eLearning, content management, usability, instructional design, and production working closely with internal staff, outside developers, and clients. Shannon has worked with a long list of academic publishers and providers including Dolphin Interactive, McGraw-Hill, John Wiley & Sons, Oxford University Press, Prentice Hall, and Cengage Learning. She also has taken extensive course work in usability and instructional technology.

 

Arin Ceglia, Director of Project Management

Arin has an extensive background in educational content publishing, market research and market development.  For the past three years, Arin has owned her own freelance business and frequently worked with OD&A as a project manager focusing on market research and product development engagements.  She brings a wealth of higher education and K-12 industry background and freelance supervisory experience to her role at OD&A.  She worked for years as Senior Editor at Scholastic, Inc., where she outsourced many projects focused on new product development, and prior to that was a writer and editor at Weekly Reader.

 
Alison Harford Riith, Project and Marketing Coordinator [Return to the list]
Alison joined O'Donnell & Associates in 2010.  Alison is "command central" at O'Donnell, as she provides support to project managers, freelancers, and the executive team.  She holds a B.A. in economics and political science from Illinois Wesleyan University.  Alison's background in economic research has provided her with the tools necessary for coordinating market development projects.  Alison enjoys traveling, and her hobbies include badminton, swimming, miniature golf, studying violin, collecting antique coins and World of Warcraft.

 

 
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