Basic Textbook Development Put the burden on our shoulders.

The situation
This client publishes loads of textbooks for upper level college courses. Management wanted its in-house publishing team to focus on the high priority large market textbooks that can attain much higher sales volumes, rather than the upper level books. They wanted to ensure that all of their books are developed to meet market needs. Yet, the budget for each of these upper level books was minimal.

The process
O'Donnell & Associates uses a simple and replicable editorial project management process to manage dozens of books cost-effectively. The publisher and authors create a plan for each book. The authors write sample chapters that reflect the plan. O'Donnell & Associates scrutinizes the samples, commissions potential adopters to review the content, analyzes the reviews, and provides the client and authors with suggestions for refining the plan. O'Donnell & Associates manages the authors and the process, including the preparation of manuscripts for production. Regular status reports and monthly meetings enable the client to stay in touch and track progress.

The results
O'Donnell & Associates took the burden off our client's shoulders. We supplied the right balance of project management and editorial expertise to get these books out on time, within budget, and according to plan. The publisher was able to quickly develop and produce books that met the market need. At the same time, the in-house editorial team was able to focus on their high priority products.