| MARKET
DEVELOPMENT |
| |
The customer
connection
Interactive case study. |
Supplement
overkill
Less can be more. |
| |
New
product launch
"No" isn't rejection: it's
a challenge. |
Re-engineering
content for new markets
Mikey likes it! |
| |
The NEW
“classic”
Two is better than one. |
Content
expert reviews
The Devil is in the detail. |
| |
Customer
profiling
If you need an answer, ask a question. |
Usability
testing
Pretty...but does it work? |
| |
Market
review
Information is limitless; knowledge is not. |
Customer
forums
Ask, and you shall receive. |
| |
Print
or online?
Dumb questions are the ones not asked. |
Keeping
in touch with a customer panel
Good communication makes good customers. |
| |
A platform
for online learning
No pain…no gain. |
Product
champions
Now playing, at a city near you… |
| |
Business
case for a new technology
Negatives can be Positive.
|
Class
testing
Its not what you say, but how you say it. |
| MARKET
RESEARCH |
| |
Due
diligence research
To buy or not to buy? That is
the question… |
Customer
attitudes and behavior
It's what you do, not what
you say. |
| |
Customer
satisfaction research
Can you spare some change?
|
Intelligent
decisions?
Timing is everything. |
CONTENT
& PRODUCT DEVELOPMENT |
| |
The
Big Info Dump
Interactive case study. |
Publishing
process engineering
One size
rarely fits all. |
| |
No
more talking heads
The medium is only as good as
the message. |
Online
product development
To uncover
your next opportunity, look within. |
| |
Companion
website
Is this fun, or what?
|
Online
assessment
How good are
you? |
| |
Basic Textbook Development
Put the burden on our shoulders. |
Online Course Packs
Launching a start-up product line. |
| |
Online Course Development
I need that course—yesterday! |
Test Prep Book Development
Enter…the new product line. |
MARKETING
& PROJECT MANAGEMENT |
| |
Marketing
outsource
It's not what you
do, but how you do it.
|
Same
product, new market
Oldies,
but goodies. |
| CONSULTING |
| |
The
incubator
An interactive case study. |
Business
planning
It takes a vision,
and more… |
| |
Needs
assessment
Where are the
directions for this? |
Strategy
workshop
Singing from the
same song sheet. |
