Higher Ed Cafe

Job Listings

The K-12 Literacy Curriculum Specialist designs, implements and presents timely, knowledgeable and successful sales presentations to customers and committees to aid in the sales of company products.

Assistant Editor

The assistant editor works as part of an editorial team for the Social Sciences list. Will consult with authors, editorial, sales, marketing and customers to plan college textbook supplements for an evolving market landscape.

Development Editor

Web Content Developer I

This position is responsible for skills in the areas of web-based markup languages (HTML, XML) with some experience related to multimedia development and graphic design. The Web Content Developer I uses his/her technical skills to build components of web-based learning environments (online courses).

Assoc Editor Science K-5

This position coordinates the development of science content for elementary science instructional materials.

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Who's Who

Kevin von Gillern

Kevin is currently a Principal at KickPoint Group, LLC focusing on assisting content providers of all sizes in establishing themselves as leaders in the learning solutions marketplace. We work with content providers to define, develop and implement their digital strategies to not only increase sell-through and ultimately, revenue, but also to protect and grow existing business.

Craig Campanella

Craig of Pearson Education was just promoted to the Editorial Director of A & D Social Sciences and the Arts. Craig was formerly the Editor in Chief of Skills on the English Editorial team.

Gabi Singh

Gabi Singh now at Jones & Bartlett as Sr Director of Product Development, formerly with Pearson.

Dory Schrader

Dory is the Director of Marketing at Sage Publishing, formerly she was a District Sales Manager at Cengage Learning.

Katie Rose Hope

Katie Rose Hope is now the Director of Marketing at MIT Press. Formerly, she was the CEO of RAND publishing and the VP, Marketing, Adult Trade & Reference Division at Houghton Mifflin Harcourt.

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Poll

News

Pass or Fail, Pepsi's Refresh Will Be Case for Marketing Textbooks

Pepsi's Refresh Project, a first-of-its-kind experiment in social media that invests the brand in community-building projects, won't simply leave a legacy for the recipients of its financial grants. It's also a pivotal test case for other brands trying to navigate an ad-cluttered, cynic-rich marketing landscape.
Textbook Move: Ex-Yahoo Exec Becomes CEO of Chegg

Former Yahoo executive returns to Internet as CEO of online textbook rental service Chegg.com
Interactive Textbooks Headed to iPad, Report Says

Software developer ScrollMotion has been tapped to develop iPad-friendly versions of textbooks for education publishers like McGraw Hill, Houghton Mifflin, and Kaplan.
Chegg Warns Rival BookRenter.com It Owns The Trademark To Being No. 1

Who exactly is the market leader in textbook rentals is no longer just an academic debate. Online textbook rental service Chegg recently sent its rival BookRenter.co a lawyer letter (embedded below) demanding that it stop using the phrase "#1 In Textbook Rentals" on its Website. That is Chegg's marketing slogan, and it even registered the phrase as a trademark in 2008.
Apple iPad vs Kindle DX: Which is Better for Education?

If the iPad doesn't succeed as a consumer electronics device--its initial target market--it may find a successful second career as an electronic textbook reader.

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Features

How Tweet It Is: Leveraging Web 2.0 for Marketing & Sales

Please post your questions and comments about our last webinar, How Tweet It Is: Leveraging Web 2.0 for Marketing & Sales.

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Events

Small Screen Goes Big Time: Exploring the Mobile Landscape for Higher Education

Listen to 3 panelists present on mobile inititives at their institutions.

Feb 26 1:00pm - 2:00pm EST

Grab 'n' Go

New eLearning Lingo Podcast

Syberworks created a new eLearning lingo podcast. Learn the language of of the industry one word at a time. Click the green button to play.

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