This article was orginally published on July 6th at The Xplanation.
 
Last week the Pew Internet and American Life Project released a new study showing the share of adults in the U.S. who owned e-readers had climbed to 12%, while the number of tablet owners was only 8%. Immediately, the debate began as to whether or not the hype around tablets was actually justified or simply another bit of marketing push by Apple. And what were educators thinking, by the way, when it came to advocating the purchase and use of tablets in schools? 

STAMFORD, CT, May 2011 – O’Donnell & Associates, LLC, is pleased to announce that Arin Ceglia has joined their team as their new Director of Project Management. As front-line manager, Arin will ensure that O’Donnell & Associates, a market research, marketing and product development firm known for providing innovative publishing solutions to the education and information industries, continues to have a highly trained team of professionals for its many engagements.    

There seem to be two camps when it comes to supporting Apple's iPad on campus: those rushing to adopt the device on a massive scale and those who want nothing to do with it. Timothy M. Chester, CIO and vice provost for academic administration at Pepperdine University, suggests a third possible approach, one that may benefit to students without cutting into limited resources.

O'Donnell & Associates recently conducted a study on student purchasing behavior. We previewed some of the findings and hosted a student panel in a webinar that took place Friday, October 30.