(The Wall Street Journal, February 23, 2010) Harvard University senior Drew Robb is so attached to his cellphone that he keeps it by his bedside at night and in his front jeans pocket every day. He uses the Apple iPhone to check email, text his friends and play games, pretty much for everything—except phone calls.
Social Media
The Unused Cellphone App: 'Calling'
Pass or Fail, Pepsi's Refresh Will Be Case for Marketing Textbooks
(Ad Age, February 8, 2010) Pepsi's Refresh Project, a first-of-its-kind experiment in social media that invests the brand in community-building projects, won't simply leave a legacy for the recipients of its financial grants. It's also a pivotal test case for other brands trying to navigate an ad-cluttered, cynic-rich marketing landscape.
Textbook Buyback Site MyBookBuyer.com Raises $750 for Toys for Tots through Facebook
(PR Web, December 22, 2009) Milpitas, Calif.
A Spot for the Exchange of Textbooks
(Killerstartups.com, November 30, 2009) Text4Swap aims to become a viable alternative when it comes to the buying and selling of textbooks that college students are traditionally accustomed to. We can define it as a networking site which is centered on book-for-book swapping.
Bandwidth Battle: How Entertainment is Strangling Education on Higher Ed Networks
(campustechnology.com, November 13, 2009)
The Mobile Campus
(September 21, 2009) Last fall, Abilene Christian University gave out free iPhones or iPod Touches to its first-year undergraduates as part of an attempt by the Texas college to transform its campus into a 200-acre Petri dish for studying the intersection of mobile technology and higher education.