Trends in Publishing

Encyclopaedia Britannica textbooks to hit Indian schools

Encyclopaedia Britannica textbooks and an online study module will hit Indian schools from April 2010 in four subjects - computer science, mathematics, environmental studies and general knowledge

(Sify News, March 10. 2010) Encyclopaedia Britannica textbooks and an online study module will hit Indian schools from April 2010 in four subjects - computer science, mathematics, environmental studies and general knowledge, says its president Jorge Cauz.

Textbook publishers add online tools to win over professors

Over the last two decades, online assessment software has gone from a pet experiment for computer-savvy professors on a couple of campuses to a must-have for textbook publishers who wish to stay competitive.

(USA Today, March 9, 2010)  Scott Hildreth's training in physics and astronomy stopped short of teaching him how to read minds.
 

Law that takes effect in july aimed at controlling textbook costs

The climbing cost of college textbooks has been the subject of congressional hearings and legislative efforts in almost three dozen states. A federal law that takes effect in July is aimed at controlling textbook costs. It requires publishers to tell professors the price of textbooks when they choose books for classes, and it ends the practice of bundling

(Pittsburgh Tribune, March 8, 2010) University of Pittsburgh biology major Zach Miller plunked down well over $400 for the three textbooks he needed for the spring term.

 

If he can't sell the books when he's done with them, he'll probably throw them away.

 

Textbooks That Professors Can Rewrite Digitally

Readers can modify content on the Web, so why not in books?

(The New York Times, February 21, 2010) Readers can modify content on the Web, so why not in books?
 

85% of students choose traditional textbooks over the Kindle

In a series of recent experiments reported by USA Today, college students at Princeton University, Case Western Reserve University, and the University of Virginia's Darden School of Business used a Kindle DX instead of hard copy text books. Surprisingly, 85% of students choose traditional textbooks over e-readers.

(The Examiner, March 2. 2010)

85% of students choose traditional textbooks over the Kindle.

Macmillan Debuts Interactive Digital Textbook Platform

Looking to address the problems posed by high textbook prices, the used textbook market and the threat of digital piracy, Macmillan is launching, Dynamic Books, a new digital publishing platform and line of interactive digital textbooks that can be freely customized by professors, downloaded or accessed online or purchased in print-on-demand print editions.

(Publisher's Weekly, February 22, 2010) Looking to address the problems posed by high textbook prices, the used textbook market and the threat of digital piracy, Macmillan is launching, Dynamic Books, a new digital publishing platform and line of interactive digital textbooks that can be freely customized by professors, downloaded or accessed online or purchased in print-on-demand print edition

Apple iPad vs Kindle DX: Which is Better for Education?

If the iPad doesn't succeed as a consumer electronics device--its initial target market--it may find a successful second career as an electronic textbook reader.

(PC World, January 31, 2010) If the iPad doesn't succeed as a consumer electronics device--its initial target market--it may find a successful second career as an e

Inkling lets textbook makers embrace the iPad

Inkling will port their existing tomes onto Apple’s iPad as interactive, socialized objects. Then, they’ll create all-new learning modules — interactive, social, and mobile. Funded with about $1M in seed money led by Ram Shiram and Mitch Kapor, Inkling is working with McGraw-Hill, Pearson and other top textbook makers.

(Venture Beat, January 28, 2010) “The book will never die. But the textbook probably will,” says Inkling CEO Matt MacInnis. Inkling is working directly with textbook publishers. First, they’ll port their existing tomes onto Apple’s iPad as interactive, socialized objects.

McGraw-Hill CEO Confirms Apple Tablet, iPhone OS Based, Going to Be "Terrific"

In an interview with CNBC, McGraw-Hill's CEO confirms that their textbooks will be on the Apple Tablet and it will be an iPhone OS based machine.

Apple in Talks with McGraw-Hill, Hachette over Tablet

The maker of the iPhone is discussing ways to include McGraw-Hill and Hachette e-book titles on its tablet, due to be introduced Jan. 27

(Business Week, January 21, 2010) Apple (AAPL) is in talks with the McGraw-Hill Companies (MHP) and Hachette Book Group to include educational and trade titles on its planned tablet computer, according