Trends in Sales & Marketing

Encyclopaedia Britannica textbooks to hit Indian schools

Encyclopaedia Britannica textbooks and an online study module will hit Indian schools from April 2010 in four subjects - computer science, mathematics, environmental studies and general knowledge

(Sify News, March 10. 2010) Encyclopaedia Britannica textbooks and an online study module will hit Indian schools from April 2010 in four subjects - computer science, mathematics, environmental studies and general knowledge, says its president Jorge Cauz.

Law that takes effect in july aimed at controlling textbook costs

The climbing cost of college textbooks has been the subject of congressional hearings and legislative efforts in almost three dozen states. A federal law that takes effect in July is aimed at controlling textbook costs. It requires publishers to tell professors the price of textbooks when they choose books for classes, and it ends the practice of bundling

(Pittsburgh Tribune, March 8, 2010) University of Pittsburgh biology major Zach Miller plunked down well over $400 for the three textbooks he needed for the spring term.

 

If he can't sell the books when he's done with them, he'll probably throw them away.

 

Textbooks That Professors Can Rewrite Digitally

Readers can modify content on the Web, so why not in books?

(The New York Times, February 21, 2010) Readers can modify content on the Web, so why not in books?
 

Vidyo Launches “VidyoCampus” Program for Higher Education

Northwestern University First to Deploy VidyoConferencing to its Academic Community for “Telepresence-Quality” Video Communications Over the Internet

(Business Wire, February 17, 2010) HACKENSACK, N.J.--(BUSINESS WIRE)--Vidyo®, Inc., the first company to deliver personal telepresence, today introduced the first affordable HD video conferencing and collaboration system to enable all members of a University community to communicate and collaborate quickly and naturally in HD quality via the Intern

Chegg Warns Rival BookRenter.com It Owns The Trademark To Being No. 1

Who exactly is the market leader in textbook rentals is no longer just an academic debate. Online textbook rental service Chegg recently sent its rival BookRenter.co a lawyer letter (embedded below) demanding that it stop using the phrase "#1 In Textbook Rentals" on its Website. That is Chegg's marketing slogan, and it even registered the phrase as a trademark in 2008.

(Washington Post, February 1, 2010) Who exactly is the market leader in textbook rentals is no longer just an academic debate. Online textbook rental service Chegg recently sent its rival BookRenter.co a lawyer letter (embedded below) demanding that it stop using the phrase "#1 In Textbook Rentals" on its Website.

McGraw-Hill CEO Confirms Apple Tablet, iPhone OS Based, Going to Be "Terrific"

In an interview with CNBC, McGraw-Hill's CEO confirms that their textbooks will be on the Apple Tablet and it will be an iPhone OS based machine.

JitterBook Selects Parago to Provide Visa(R) Prepaid Cards to Students Trading in Textbooks

JitterBook, which reinvented the way that students buy and sell textbooks, has introduced one more convenience to its program. Students can now trade in books and get paid on Parago's Visa® Prepaid Cards – furthering the convenience and ease that JitterBook offers students.

(PR Newswire, January 25, 2010) JitterBook (www.JitterBook.com), which reinvented the way that students buy and sell textbooks, has introduced one more convenience to its program.

Apple Sees New Money in Old Media

With the new tablet device that is debuting next week, Apple Inc. Chief Executive Steve Jobs is betting he can reshape businesses like textbooks, newspapers and television much the way his iPod revamped the music industry—and expand Apple's influence and revenue as a content middleman.

(Wall Street Journal, January 21, 2009) With the new tablet device that is debuting next week, Apple Inc.

Orbis Education Lands $8 Million in Venture Capital

A Silicon Valley venture capital firm has invested $8 million in Orbis Education, a locally based maker of nursing-education software. Founded in 2003, Orbis offers a system that helps universities and hospitals train new nurses. Last year, it had $4.5 million in revenue.

(Indianapolis Business Journal, January 19. 2010) A Silicon Valley venture capital firm has invested $8 million in Orbis Education, a locally based maker of nursing-education software.

Menlo Park, Calif.-based Lightspeed Venture Partners engineered the capital infusion in late December to help Orbis expand its nursing-education programs. Orbis announced the deal today.

Pearson Unveils Green Shoots at Pink Paper

Pearson today edged up its forecast for full-year earnings and said it had seen signs of a long-awaited recovery at its three most recession-hit businesses. The 10 per cent rise in its expected earnings per share - before one-off items - from 61p to 63p per share, was helped by a combination of growing profits in its higher education text book, education software and testing business and the strength of the US dollar against sterling.

(The Times, January 19, 2010) Pearson, the publisher of the Financial Times and of Penguin books, today edged up its forecast for full-year earnings and said it had seen signs of a long-awaited recovery at its three most recession-hit businesses.