Trends in Sales & Marketing

U. of Michigan Press Tries Short-Term Rental Option for E-Books

This article was written by Paige Chapman and originally published at http://chronicle.com/blogPost/U-of-Michigan-Press-Tries/26429/
E-textbooks are not forever. Most publishers make their academic titles available for only a semester, or a year, after which time, the digital files self-destruct.

E-textbooks are not forever. Most publishers make their academic titles available for only a semester, or a year, after which time, the digital files self-destruct.

The Future of Textbook Publishing in the Digital Age — New Publisher Workflows

Over the past month, I have written a series of posts on the future of textbook publishing in the digital age. In the series, I have addressed new business models, new product models, a formula for digital product profitability, and specific product opportunities. In this final installment, I want to address the need for new publisher workflows in the coming decade.

Over the past month, I have written a series of posts on the future of textbook publishing in the digital age.

NYU Tries Digital Textbooks

In an effort to give students a greater choice in textbook ordering, New York University's four bookstores have been experimenting with the sale of digital textbooks this school year. NYU Bookstores began using CafeScribe's digital book service at the beginning of the school year and expects to begin selling digital books through Jumpbooks next fall. Although digital books are heralded as a way to reduce the cost of textbooks, a simple search suggests that digital volumes may not be the cheapest option for buyers.

NYU Tries Digital Textbooks

Follett Higher Education Group Announces Online Textbook Rental for Independent Bookstores

Newly signed partnership with BookRenter brings together state-of-the-art textbook rental technology with the world’s largest wholesaler of used and new college textbooks

(Business Wire, March 15, 2010) OAK BROOK, Ill.--(BUSINESS WIRE)--Follett is launching two new college textbook rental programs for independent bookstores: an online affiliate program powered by BookRenter’s technology platform and an in-store rental support program.

 

Encyclopaedia Britannica textbooks to hit Indian schools

Encyclopaedia Britannica textbooks and an online study module will hit Indian schools from April 2010 in four subjects - computer science, mathematics, environmental studies and general knowledge

(Sify News, March 10. 2010) Encyclopaedia Britannica textbooks and an online study module will hit Indian schools from April 2010 in four subjects - computer science, mathematics, environmental studies and general knowledge, says its president Jorge Cauz.

Law that takes effect in july aimed at controlling textbook costs

The climbing cost of college textbooks has been the subject of congressional hearings and legislative efforts in almost three dozen states. A federal law that takes effect in July is aimed at controlling textbook costs. It requires publishers to tell professors the price of textbooks when they choose books for classes, and it ends the practice of bundling

(Pittsburgh Tribune, March 8, 2010) University of Pittsburgh biology major Zach Miller plunked down well over $400 for the three textbooks he needed for the spring term.

 

If he can't sell the books when he's done with them, he'll probably throw them away.

 

Textbooks That Professors Can Rewrite Digitally

Readers can modify content on the Web, so why not in books?

(The New York Times, February 21, 2010) Readers can modify content on the Web, so why not in books?
 

Vidyo Launches “VidyoCampus” Program for Higher Education

Northwestern University First to Deploy VidyoConferencing to its Academic Community for “Telepresence-Quality” Video Communications Over the Internet

(Business Wire, February 17, 2010) HACKENSACK, N.J.--(BUSINESS WIRE)--Vidyo®, Inc., the first company to deliver personal telepresence, today introduced the first affordable HD video conferencing and collaboration system to enable all members of a University community to communicate and collaborate quickly and naturally in HD quality via the Intern

Chegg Warns Rival BookRenter.com It Owns The Trademark To Being No. 1

Who exactly is the market leader in textbook rentals is no longer just an academic debate. Online textbook rental service Chegg recently sent its rival BookRenter.co a lawyer letter (embedded below) demanding that it stop using the phrase "#1 In Textbook Rentals" on its Website. That is Chegg's marketing slogan, and it even registered the phrase as a trademark in 2008.

(Washington Post, February 1, 2010) Who exactly is the market leader in textbook rentals is no longer just an academic debate. Online textbook rental service Chegg recently sent its rival BookRenter.co a lawyer letter (embedded below) demanding that it stop using the phrase "#1 In Textbook Rentals" on its Website.

McGraw-Hill CEO Confirms Apple Tablet, iPhone OS Based, Going to Be "Terrific"

In an interview with CNBC, McGraw-Hill's CEO confirms that their textbooks will be on the Apple Tablet and it will be an iPhone OS based machine.