Trends in Sales & Marketing

Six Reasons Tablet Devices Will be Owned by 20% of Incoming Freshmen in U.S. Higher Education by Fall 2012

This article was orginally posted on July 9 on The Xplanation.
 
Last week the Pew Internet and American Life Project released a new study showing the share of adults in the U.S. who owned e-readers had climbed to 12%, while the number of tablet owners was only 8%. Immediately, the debate began as to whether or not the hype around tablets was actually justified or simply another bit of marketing push by Apple. And what were educators thinking, by the way, when it came to advocating the purchase and use of tablets in schools?

 

Flat World Knowledge Celebrates Free Comic Book Day With a Graphic Novel Approach to College Textbooks

This article was provided by Flat World Knowledge and was originally published by Marketwire.com
 

May 5, 2011- Professors and college students celebrating Free Comic Book Day on Saturday, May 7, can bring this beloved American art form into the classroom with two new graphic novel textbooks from Flat World Knowledge, the largest publisher of free and open college textbooks for students worldwide.

Free sample chapters of Tales of Garcon: The Franchise Players and University Life: A College Survival Story are available to read online on Flat World's website.

AcademicPub Opens Custom Textbook-Building to Faculty

This article was originally written by Dian Schaffhauser and published at CampusTechnology.com

April 26, 2011 - A company with technology for creating digital-to-print books is getting into the textbook market. AcademicPub, a division of SharedBook, has introduced a service that enables instructors to create digital and print texts by compiling materials from multiple sources: copyrighted works, faculty-created material, and resources the company has in its own library.
 
 

A company with technology for creating digital-to-print books is getting into the textbook market.