Capitalizing on Ebook Growth in Europe: A Roadmap for American Publishers

The world is getting smaller and the ebook market in Europe is developing. Right now it is a market less than 1/10th the size of the book market in the US, but it will grow quickly and Europeans are comfortable with English, so the growth could present opportunity for American publishers.
Cristina Mussinelli, the European representative on the board of the International Digital Publishing Forum, will deliver a presentation at Digital Book World on the ebook situation in Europe – which countries are the most advanced and which are the furthest behind and, aside from the international distributors Americans know like Amazon and Kobo and Google, whom Americans need to know to get sales from the emerging market. She will help US publishers make tactical decisions to pick up incremental revenue from rights they already own.
Speakers

Cristina Mussinelli

(Digital Publishing Consultant, Italian Publishers Association)
 


 

Mike Shatzkin

(Founder and CEO, Idea Logical Company)Mike Shatzkin is founder & CEO of The Idea Logical Company, consultants to publishers and their trading partners. In his nearly 50 years in publishing, he has played almost all the roles: bookseller, author, agent, production director, sales and marketing director, and, for the past 30 years, consultant.>> Read Mike Shatzkin’s Full Bio