Please post your questions and comments about our last webinar, How Tweet It Is: Leveraging Web 2.0 for Marketing & Sales. Click here to download the recording.

Tricia Hudson of Oxford Journals, a division of Oxford University Press, will be speaking on their early experiments with  paid advertising and other promotions on Facebook, and comparing these results  to Google AdWords advertising. As the US Senior Marketing Manager of Oxford Journals, and in more than 10 years there Tricia has marketed journals to academic, medical and library markets.  Prior to that she worked in journals marketing at Duke University Press and for the new media publisher, The Voyager Company.

Jeff Mard will discuss how he exploited the tools and popularity of Web 2.0 to turn college students into mini marketing managers for Chegg, a textbook rental provider. Jeff is the Director of Strategic Partnerships & Mobile Marketing for the Horizon Group's Marketing Strategy team, which is responsible for the planning and management of client online marketing campaigns and application development projects.

Jesse McDougall will present several Twitter marketing strategies for book promotion, reader engagement, and building an online community. He co-owns Catalyst Webworks, a social media consulting firm. He educates businesses on how to tap into the power and audiences of social media. Previously, Jesse was the Web Editor at Chelsea Green Publishing. He is the author of several books about internet ventures including Expand Your Business Using eBay, and Start Your Own Blogging Business.