Your customers are the best source of ideas and information to help you shape your strategy or product. Using proven qualitative research techniques, O’Donnell & Associates will cultivate a panel of your customers to develop and refine the concept, the product, or brand strategy.

Qualitative research. To uncover needs and brainstorm for ideas, we use the following tools and techniques include:

• In-depth interviews
• Live focus groups
• WebEx, Telesession or telephone focus groups
• Developmental workshops

Quantitative research. Don’t make expensive decisions on the advice of a tiny group of customers! We rely on surveys to validate the qualitative findings, including:

• Web surveys
• Phone recruit/e-mail surveys
• Mail surveys (Yes, we still do them! In some markets, snail mail is most effective)

Proof-of-concept. The majority of your customers generate their best ideas by reacting to something you show them. So, we build or help you to build and test a proof-of-concept. This can be a storyboard, a few key screens or pages, or other visual representations of the concept. Then, we go back to the panel for advice, using:

• Useability labs
• In-depth interviews

Strategy development. The strategy workshop is critical for turning customer feedback into a clear concept and strategy. Most of our clients work in project teams of 5 to 8 people—who have differing agenda, travel plans, and job functions. We put the entire team in a room for a half-day, present the findings, develop strategic scenarios, and facilitate a discussion that leads to a concrete plan.