Market development is only successful if you are building a relationship with a targeted group of customers. It may seem obvious, but we always spend some time up front defining the target customer and ensuring that you know about both the market dynamics and your customers’ needs.

Targeting customers. Does your company have different types of customers with different needs? O’Donnell & Associates will help you target and segment your customers, and build a panel of key customers and prospects. Tools and techniques include:

• Customer profiling
• Segmentation analysis
• Lead generation

Assessing customer needs. When is the last time you conducted an in-depth review or analysis of your customers and competition? O’Donnell & Associates will help you analyze your market and assess your customers’ needs. Tools and techniques include:

• Needs assessment
• Market review
• SWOT (strengths, weaknesses, opportunities, threats) analysis
• Monthly market intelligence on targeted customers