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Many companies have lost money when important and expensive decisions were made without gaining customer insight. Your customer expectations are shifting, and yesterday’s experiences aren’t enough to shape decisions for tomorrow. We have the team, techniques and tools to conduct research that will help you solve a problem or make a critical decision.

Primary research. Multiple-phased research engagements usually begin and end with qualitative research – initially, to dig deeper into your problem and help shape your surveys. Quantitative (survey) research is most frequently delivered via the Web these days; however, we use a variety of techniques, including the phone, e-mail and snail mail, to recruit respondents. Later on, we use qualitative research for testimonials, messaging and positioning. Our most frequently used techniques include:

 
 
 


  • In-depth interviews
  • Focus groups (live, online, telephone)
  • Useability labs
  • Developmental workshops (roll up your sleeves and interact with your customer)
  • Phone recruit/Web surveys
  • Web or e-mail surveys

Secondary research. The Web has made information so much more accessible. But there is so much information out there, that you could spend your life researching on the Web. O’Donnell & Associates can help you gather and analyze information most efficiently. Over the past 5 years, we have built an extensive Knowledge Warehouse that we tap for your research needs. It includes:

  • Industry statistics
  • Web links to useful sources
  • Reports and analysis
  • A database of over 10,000 higher ed faculty who have participated in our studies
  • Databases of schools and corporations

Strategy workshops. Too often, valuable research reports collect dust rather than helping to inform decisions. Most of our clients work in project teams of 5 to 8 people—who have differing agenda, travel plans and often locations. We have found that our clients appreciate our strategy workshops as much as the research. We put the entire team in a room for a half-day, present the findings, develop strategic scenarios, and facilitate a discussion that leads to a concrete plan.

So, if you need greater insight into your customers, call O’Donnell & Associates. We're the team with the techniques and tenacity to deliver results.

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market research